A TRIBUTE TO AVENIR
The design project involved taking the Avenir typeface and showcasing its versatility through a type-centered approach. The theme centered around mathematics, symbolizing the great attention to detail that Adrian Frutiger put into creating the typeface. Avenir is a geometric sans-serif typeface, designed by Frutiger in the late 20th century. Frutiger considered Avenir to be his best work, intending it to be a more human version of geometric sans-serif typefaces. The typeface has physical features such as thicker stroke verticals than horizontals, classically drawn lowercase, short ascenders to aid in legibility, and a small x-height. The Avenir typeface was used by many famous companies and brands, including Apple, Snapchat, Bloomberg, and the BBC. The project aimed to showcase the versatility and unique features of this typeface in a creative and compelling way.
